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One Size Does Not Fit All: Targeted Marketing Campaigns for Retail Energy Providers

In this blog series, we’ve covered the most important considerations of rate setting. Once all of these considerations are appropriately accounted for, customer enrollment kicks in. The two most common customer acquisition strategies that Retail Energy Providers (REPs) should employ during this process are: 1) mass marketing campaigns (both direct and indirect), and 2) competing for large commercial / industrial Requests for Proposals (RFPs) or brokered contracts.

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Flexible Marketing: Incorporating Rate-Structure Choice as Part of a Larger Retail Energy Strategy

One of the foundational attributes of deregulated electricity markets is consumer choice. Retail Electric Providers (REPs) offer end-users choice in how they source the power flowing into their homes and businesses.

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Staying Flexible: How Load Profiling Can Unlock Complex Rate Structures for Retail Supply

Load profiling, or distributing the variation in electrical demand/load over a specific time period, continues to play an important role in retail energy markets. For over a decade, utilities profiled metered monthly usage to bridge the gap between end user consumption and wholesale energy settlements.

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August 2018

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New York Cybersecurity Insurance Deadline Approaches

On August 2, the New York Department of Public Service released the final submission deadlines for the Self-Attestation Form and Data Security Addendum (DSA). Both forms are the end result of an EDI provider's data breach that occurred in March 2018.

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Why Commercial and Industrial Energy Users Need to Get Creative

The GP Energy Management Team recently examined the energy procurement strategy of a large industrial company based in New York State. Our findings highlight exactly why these types of energy users need to consider new, more creative procurement strategies.

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Latest posts

15-10-2018
Keeping Up with Recent Changes to PJM Bills

Load Serving Entities (“LSEs”) operating within the PJM footprint likely noticed some new line…

10-10-2018
One Size Does Not Fit All: Targeted Marketing Campaigns for Retail Energy Providers

In this blog series, we’ve covered the most important considerations of rate setting. Once all of…

04-10-2018
Load Factor: The Most Important Formula in Retail Pricing

In this blog series, we’ve already discussed a variety of the costs and risks to account for in a…

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