Skip to main content

retail services

One Size Does Not Fit All: Targeted Marketing Campaigns for Retail Energy Providers

In this blog series, we’ve covered the most important considerations of rate setting. Once all of these considerations are appropriately accounted for, customer enrollment kicks in. The two most common customer acquisition strategies that Retail Energy Providers (REPs) should employ during this process are: 1) mass marketing campaigns (both direct and indirect), and 2) competing for large commercial / industrial Requests for Proposals (RFPs) or brokered contracts.

Read more
Staying Flexible: How Load Profiling Can Unlock Complex Rate Structures for Retail Supply

Load profiling, or distributing the variation in electrical demand/load over a specific time period, continues to play an important role in retail energy markets. For over a decade, utilities profiled metered monthly usage to bridge the gap between end user consumption and wholesale energy settlements.

Read more

Categories

BusinessPower

Latest posts

01-11-2018
Join GP Energy at SolarWakeup Live!

GP Energy Management is pleased to be participating in SolarWakeup Live! Jersey City on Tuesday,…

15-10-2018
Keeping Up with Recent Changes to PJM Bills

Load Serving Entities (“LSEs”) operating within the PJM footprint likely noticed some new line…

10-10-2018
One Size Does Not Fit All: Targeted Marketing Campaigns for Retail Energy Providers

In this blog series, we’ve covered the most important considerations of rate setting. Once all of…

Get Started

Let us help demystify the complex physical and financial energy commodity markets so you can focus on your core business.

REQUEST A DEMO