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One Size Does Not Fit All: Targeted Marketing Campaigns for Retail Energy Providers

In this blog series, we’ve covered the most important considerations of rate setting. Once all of these considerations are appropriately accounted for, customer enrollment kicks in. The two most common customer acquisition strategies that Retail Energy Providers (REPs) should employ during this process are: 1) mass marketing campaigns (both direct and indirect), and 2) competing for large commercial / industrial Requests for Proposals (RFPs) or brokered contracts.

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wind farms

In this blog series, we’ve already discussed a variety of the costs and risks to account for in a retail pricing model. Here, we focus on how important it is for Retail Energy Providers (REPs) to account for these costs while setting volumetric rates for fixed-rate customers.

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September 2018

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NYISO Introduces New Collateral Option for All ESCOs

The New York Independent System Operator (NYISO) recently (We don't have an exact date yet, but we are waiting to hear back from NYISO) introduced a new form of financial assurance to satisfy energy service companies’ (ESCO) collateral requirements.

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Hidden Costs: Uncovering the Implicit Execution Risks of Retail Electricity Pricing

In the first two articles of our retail electricity pricing blog series, we focused on the basic principles of rate setting for Retail Energy Providers (REPs), EDI partners, and billing providers. In our third edition, it’s important to highlight wholesale cost forecasting and recovery as a central component of every retail pricing model.

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